Every time someone unsubscribes from my mailing list my heart dies just a little. When Mail Chimp sends me my stats and someone has hit that unsubscribe button (and I see you, name and all) my inner child silently says goodbye, grabs a box of tissues and has a quiet cry in the corner.
You see, I’m lucky if I send about four newsletters a year so it’s not like one of those annoying promos that you sign up to and then your inbox gets a constant stream of unwanted notifications. And yes I have my days where seeking a more permanent source of income would be far easier on my bank account than trying to make myself stand out in a sea of other artists. Social media seems to be a big black hole of never ending self promotion and finding the next ‘best way’ to be seen. I find it all absolutely exhausting and days like today I just want to throw my hands up in the air and open up the SEEK app.
I’ll be the first to tell you I undercharge, much to my own detriment. ‘Why?’ To get business, hell I even do stuff for free to get my name out there. The last mural that spanned across four full days…….yep zip, zero, zilch. Who works for free these days, practically nobody. It frustrates me when I see people pay a lot more for what I would consider very mediocre work. Meanwhile the bills keep piling up on the fridge and my husband is working his fingers to the very bone so we can keep our heads above the water. I feel an enormous amount of guilt not being able to contribute anything substantial to the family income. So I concentrate on expanding my knowledge, stretching my skills and I work on improving my craft every single day. Every single day.
Don’t get me wrong I absolutely love what I do and the expectations I put on myself are enormous. There is always a hope that perhaps that next painting, that next Facebook post, that next Instagram picture is going to be my big break. It’s completely exhausting and some days (like today) soul destroying. Yes sure, I have some small wins but it feels a bit like body surfing. You think you’re about to catch the perfect wave but the water recedes just before the wave has its chance to break. It’s like the Universe gives you a glimpse of all the possibilities but never enough traction to make the difference.
So just for today I’ll give myself a bit of self care and tomorrow I’ll put my big girl panties on and start again.
……… and if you want to hear from me feel free to join my mailing list!
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